"The new brand underscores how Seagate's extensive product solution portfolio extends the company's deep expertise in data storage components into flash, systems and solutions for an even broader set of customers and partners.”

The focus of the new Seagate brand is the "Living Logo", which will showcase data as a living, vibrant thing that powers human invention, culture and advances. Through a partnership with Getty Images, Seagate will be able to use the logo on its website to tell an infinite number of visual stories about topics such as technology pioneers and breakthroughs in human history. The Living Logo itself represents new patent-pending software technology and will be the focus of a national awareness campaign backed by Seagate's largest marketing investment ever."